This is a okay tasting cake flavor protein bar. I have also tried the ONE bar and I personally feel like it had more of a cake flavor to it. I also wanted to note the warning on the back of the bar that is processed in a facility that also processes eggs peanuts soy wheat and other tree nuts. Depending on your comfortability with the processing this may or may not be a good bar for you. Please also keep in mind that it is certified gluten-free if that helps.